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Art Direction and Brand Communication

Client:

Charlie Paige by Giftcraft

Year:

2022

Charlie Paige is a Women's fashion, apparel and accessories brand by Giftcraft wholsaler. As a Brand Specialist, I have established and managed the visual aspects of Charlie Paige brand and ensured that all communication channels are consistent with the brand's new identity. I have worked closely with the Design and Marketing team; implemented set of Brand Guidelines that reflects the brand identity and engages with the target audience. Art Directed and Styled the photoshoot of Charlie Paige Autumn Winter 2023 collection, Editorials and Catalog images and effectively communicated across all channels, resonating with the target audience, and helped position the brand as a sophisticated and upscale fashion brand.

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